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Thursday, February 23, 2012
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RUSSIAN PAGES MIX TV 2005-2006
A project by Russian Canadian Broadcasting (MixTV)
& MBCS |
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Dear Sir or Madam,
It is our privilege to introduce to you the annual Russian Pages Mix TV (RP)
directory, Canadian Edition. This year the circulation will
top 55,000 copies, which will make RP the largest Russian language publication in
Canada. This unprecedented high volume of distribution is a great opportunity
for any business to break through to the Russian market.
RP is compact, bilingual and incredibly easy to use; containing over 120
pages of highly useful and relevant information. Whether it is government services
or entertainment, all can be found among the pages of the RP, a great source of
information to any new Canadians.
Distributed in color and free of charge, RP is your
key to access the growing Russian community. Making your business information available
is one of the most important ways to serve you customers.
THE KEY TO YOUR SUCCESS
About Promotions and Marketing of Russian Pages Mix TV
As the publisher (Russian Canadian Broadcasting - RCB)
of Russian Pages Mix TV our company will use its own marketing and broadcasting
resources and tools to inform the community and advertise RP, such as: our TV program,
Mix TV, which airs every Sunday from 9 to 10 AM on City TV in Toronto, and is also
shown in other areas across Canada; the full-color (100 pages)
newspaper Nasha Gazeta; the Russian language radio program,
Intersection, which is broadcasted each Saturday from 07:00 to 09:30 AM on
CIRV FM (88.9 on the FM dial) and has about 75,000 listeners.
The Russian language radio programm MixTV Radio, which
is broadcasted each Sunday from 6:00 AM to 9:00 AM on CHIN Radio (100,7 FM) and
has about 75,000 listeners. The CRBC-Russian Radio 24/7 radio
program (15,500 subscribers). These shows are hugely popular and are a valuable
resource for sponsors and advertisers.
Mix TV, was created in response to the needs and
demands of an ever-expanding Russian speaking audience in Toronto and throughout
Canada. We reach a TV audience of over 300,000 people
consisting of Russians, Ukrainians, Armenians, Lithuanians, Latvians, Estonians,
Georgians, and many other nationalities. We also have a significant Russian-speaking
Jewish population. One of our program's aims is to help the people in this community
maintain their knowledge of and facility with the Russian and English languages.
An additional 300,000 individuals with varying degrees of fluency in the Russian
language can be added to the advertiser's/sponsor's potential reach through the
use of our services. According to the Toronto Star, “Police
and immigration sources estimate 200,000 Russian-speakers live in the GTA [Greater
Toronto Area] alone, with as many as 600,000 in all of Ontario and Quebec” (Toronto
Star, Saturday, Dec. 15, 2000).
Mix TV provides a well-balanced program of news
from Russia, entertainment, and highly skilled reporting aimed at giving the viewer
insights into the Canadian lifestyle, culture, politics, and everyday events locally,
nationally and worldwide. Frequent contests encourage participation by our younger
viewers, and provide a means whereby they may learn to speak and understand their
native language.
Our weekly newspaper - Nasha Gazeta (which means
"Our Newspaper" in Russian), circulates in 5 Provinces (including Ontario), as well
as in the State of New York. In addition, through numerous subscriptions, our newspaper
can be found in many countries with a Russian-speaking community, such as Israel,
Germany, Belgium, France, the Netherlands, as well as many Republics of the former
Soviet Union. We send out about 800 issues every week all over the world on board
the aircraft of the Russian Airline Aeroflot. We enjoy a close working relationship
with several news agencies around the world, including France-Presse, RIA News and
the leading Russian information agencies and newspapers. This provides an immediate
and consistent pipeline to the latest and hottest information and photographic material.
Nasha Gazeta has an estimated readership of over 64,000.
Our ongoing interest in bringing top quality media to the people has led to the
organization of many community events, such as beauty pageants (Miss Russian Bikini
at Wonderland Russian Day-Festival «Matryoshka») and
performances by famous musicians and artists from Russia. Our intentions in the
making of these shows are to unite the community and allow it to enjoy spectacular
shows made not specifically for the Russian speaking public, but for the English-speaking
public as well. As a potential advertiser and/or sponsor, you have an opportunity
to advertise and market your product or service through our multimedia services.
By becoming a sponsor of our shows, you will gain publicity in the growing Russian-speaking
community throughout North America.
In addition, we will release posters and flyers which will be dedicated to
RP (as a means to inform the community about this publication).
Advertisers may provide information about their services and products, with discount
coupons inside and outside.
We have a well-established distribution system, so we are
able to distribute RP
through out Russian shops, community centers, airlines, travel agencies, businesses,
special locations and directly to houses and buildings. We are also able to distribute
printed material during regularly scheduled events, such as concerts of artists
from Russia and other community events. In addition, we will provide promotions,
presentation, distribution during the largest annual
Russian Day-Festival in Canada, «Matryoshka» at Paramount Canada's Wonderland, with
an audience over 16,000 people.
Advertising:
We will advertise RP in other Russian community newspapers, magazines, TV and
radio programs. This will also include other ethnic communities (Polish, Ukrainian,
Moldavian, etc.) that had close ties with the former Soviet Block.
Web Site:
The relevant information about RP (general information, schedules, photographs,
stories, links, etc.) will be posted by us and made available on our web site:
www.mixtv.ca.
Printed Material:
We will print a variety of promotional pieces (posters, calendars, flyers, etc.).
Thanks to our well-established distribution system we will be able to distribute
all promotional material for RP.
Media Relations:
Starting in October, information about RP will be sent to the appropriate media.
In addition to special media relations activities, information about RP will also
be included in all regular media information packages.
Our publicity staff will also assist with media relations activities pertaining
to any special events surrounding the overall presentation, i.e. lunches or dinners.
For the business community, we offers a full range of advertising packages that
will provide your company with direct business building opportunities, tremendous
market exposure and a variety of hospitality and promotions benefits for your products
& services.
All advertising can be customized to meet specific objectives: product promotions,
sampling & contests, new product launches, obtaining consumer feedback and database
building.
All advertisers and sponsors are eligible for the Prize
Draw:
Grand prize: free one color page in Russian Pages Mix TV 2006-2007.
FOR MORE INFORMATION:
Marketing and Advertising Department
(416) 450-7835, 1-877-903-3879
(905) 738-1109, (416) 630-3162
(fax)
Email: sales@rcbcanada.com,
sales@mixtv.ca
www.russianpages.ca
www.mixtv.ca
www.matryoshka.ca
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